Recently, the EIA issued a survey regarding communications. We want to thank all of you that took the time to respond. Your feedback is valuable and will be used to make decisions about future communications, methods of distribution, social network usage, and more!
Key Takeaways:
- Overall, respondents feel that the EIA does a good job communicating
- Members are most interested in training and webinar information, updates on industry related trends or hot topics, and service offerings and would like to see more of this type of information
- In regards to emails—quantity, relevancy, and timing were noted as opportunities for improvement
- Half of our respondents preferred one topic per email and a third prefer an email with multiple topics
- Many respondents were not aware of the EIA’s online message board, but those that were found it to be a useful tool
- The majority of respondents would prefer LinkedIn, if we pursue a social presence
Next Steps:
- The EIA will provide more information related to the identified topics above, including providing more opt-in/out options
- Information regarding the message board will be provided and the EIA will explore opportunities to further improve usability
- Staff will explore using LinkedIn to provide information on jobs, trainings, hot topics/trends, best practices and to help promote networking
If you have thoughts about EIA communications, let us know! Leave a comment below, or contact us.